A native of Sinaloa, México, Zitlalic Ley moved to the U.S. at the of age 17 to learn English, pursue higher education and conquer her dreams. As a result of hard work ethics and not giving up, she graduated with honors with a B.A. in Political Science and also became a standout Track and Field star, earning All-American status, ranking 3rd in the nation. In addition, she successfully completed five internships and co-founded a high school mentorship program that aided nearly 200 at-risk students who were one grade behind in school. After graduating college, Zitlalic moved to Washington, D.C. where she continued to create opportunities for minorities to excel academically and increase government resources for low-income families. Zitlalic worked for ALPFA National, where she developed multiple growth initiatives and managed relationships with 11,000 student members nationwide. Afterwards, she moved to Silicon Valley to join a Latino Accelerator Program, representing a smart jewelry startup. Then, she joined the team Square, Inc., where she launched the first Square en Español initiative in Los Angeles county, empowering Latino small businesses to grow. Currently, Zitlalic resides in Downtown Los Angeles and is the Growth Project Manager for The National Latina Business Women Association. She also serves as the Director of Technology for RPAA. To continue to pursue her passion in internet technologies. She recently completed the Emerging Latina Leadership Program and a Social Innovation Fellowship from Starting Bloc, an organization that is built on the belief that a small, committed group of people can change the world. On her free time, Zitlalic loves to volunteer and make a difference in the community.WORK WITH ME
Results-driven Project Manager with experience in start-ups, non-profits and government with expertise in business-growth initiatives and relationship building through multicultural and innovative brand strategies. Proven success in growing users/memberships, targeting new consumers and building brand loyalty. Fluent in both English and Spanish.
Keep my team and clients happy.
Work directly with the President and Board of Directors on membership growth and branding strategies.
Launched the first Square en Español initiative in South California, increasing market goal by 25% nationwide. Engaged 200 business owners and 70 non-profits, including 16 Chambers of Commerce, to increase their revenue. Directed and represented Square at key events via presentations, booth management and one-on-one interactions. Developed new activation strategies, generated bilingual marketing materials and shared merchant insights to improve Square app features, customer service and trifold brochure’s design and messages. Engaged field work to increase Hispanic merchants confidence and convert them into loyal Square users.
Marketed National Membership Challenge, raising 11,000 student members’ connectivity with a limited budget. Created the pilot and National Volunteer Programs for students to work with staff to achieve marketing goals . Formed and developed 20 new student chapters, reaching 2013 membership goal of 23,000. Created a Membership Best Practices Guide to facilitate retention and recruitment strategies for 120 chapters. Consistently delivered presentations to hundreds of students to introduce ALPFA and its membership benefits. Developed strong relationships with target organizations - one partnership yielded 400 new members . Analyzed a 21,000-members database to identify growth opportunities and develop retention strategies. Examined expenses, verified invoice accuracy; created standard expense model Membership Assistant (Apr 2012 - Mar 2013). Created and executed recruitment strategies that resulted in 1,000 new members and seven new student chapters in CA in three months, surpassing the 2012 national membership goal of 20,000.
Special assignment (1-month) contacted presidents of Hispanic Serving Institutions (HSI) to advocate for budget increases to their universities Project Manager, coordinated logistics and scheduled Congressional visits
Established 30 new contacts per day and delivered bilingual presentations to identify target market needs Engaged in field work strategies to grow Latino community turnout, exceeding the expected goal by 66% Oversaw communications to strengthen ties with 35 organizations, including media, small businesses and schools
Developed U.S. Capitol Advocacy Fieldtrip, training parents to share educational needs with Congress Members Analyzed Hispanic demographics: financial and occupational trends and reported in Hispanic social media insights Translated documents to Spanish and served as interpeter during Congressional meetings
Created the Homework Lab After School Program benefiting 67 at-risk students Recruited and managed nearly 20 qualified mentors throughout the program Organized and spoke at the Law Post Forum bringing together judges, attorneys and university students to help in the prevention of juvenile crime for at-risk youth
Mentored 6 student-athletes to preserve their eligibility to compete, manage their time and excel academically Served as NCAA Division-1 rules connoisseur and enforcer for my mentees
Co-promoted the Labor Rights Week with Univision Television to provide legal assistance to thousands of viewers Conducted weekly events of up to 45 attendees to promote Mexican culture authenticity, increasing recognition in Los Angeles
Maintained a database and facilitated communications with thousands of community members Created engaging Spanish language marketing material and events
Hive at Harvard Business School
Global Leadership Program
It was an absolute pleasure working with Zitlalic in Los Angeles. She is very driven, bright, and possesses strong leadership qualities. As a bilingual speaker, she was a great asset to my team, and I truly admired her focus on results; she lets her metrics speak for themselves! I'm very excited for Zitlalic to take her next steps in her career & professional development!
I had the wonderful pleasure of working with Zitlalic Ley at ALPFA for two years and in that time I have known her to be a very driven, focused and hard working young lady. She has a very ambitious disposition, taking pride in her achieved goals whether they are personal or professional. She is very personable and a wonderful net worker where ever setting she may be. A very enthusiastic “student” with leadership qualities that I am excited to see continually grow professionally in her bright future!