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ZITLALIC LEY

Results-driven Project Manager
I am a
Project Management Strategic Planner and Executioner Social Media Strategist Excel database Specialist Branding Consultant

Results-driven Project Manager with experience in start-ups, non-profits and government with expertise in business-growth initiatives and relationship building through multicultural and innovative brand strategies.
Proven success in growing users/memberships, targeting new consumers and building brand loyalty. Fluent in both English and Spanish.

WORK WITH ME MY RESUME

Brand Specialist

Strategic Planner and Executioner

Innovative Growth

U.S. Hispanic Market

About Me

A native of Sinaloa, México, Zitlalic Ley moved to the U.S. at the of age 17 to learn English, pursue higher education and conquer her dreams. As a result of hard work ethics and not giving up, she graduated with honors with a B.A. in Political Science and also became a standout Track and Field star, earning All-American status, ranking 3rd in the nation. In addition, she successfully completed five internships and co-founded a high school mentorship program that aided nearly 200 at-risk students who were one grade behind in school. After graduating college, Zitlalic moved to Washington, D.C. where she continued to create opportunities for minorities to excel academically and increase government resources for low-income families. Zitlalic worked for ALPFA National, where she developed multiple growth initiatives and managed relationships with 11,000 student members nationwide. Afterwards, she moved to Silicon Valley to join a Latino Accelerator Program, representing a smart jewelry startup. Then, she joined the team Square, Inc., where she launched the first Square en Español initiative in Los Angeles county, empowering Latino small businesses to grow. Currently, Zitlalic resides in Downtown Los Angeles and is the Growth Project Manager for The National Latina Business Women Association. She also serves as the Director of Technology for RPAA. To continue to pursue her passion in internet technologies. She recently completed the Emerging Latina Leadership Program and a Social Innovation Fellowship from Starting Bloc, an organization that is built on the belief that a small, committed group of people can change the world. On her free time, Zitlalic loves to volunteer and make a difference in the community.

WORK WITH ME

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Skills

  1. Project management
  2. U.S. Hispanic market
  3. User/Membership growth
  4. Innovative strategic planning and execution
  5. Establish and cultivate strong relationships
  6. Proficient at delivering presentations
  7. Social media strategist
  8. Recruiting: sourcing, interviewing and onboarding
  9. Excel database maintenance, reporting and analysis
  10. Startups
  11. Nonprofits
  12. Government

Hispanic Market
0%
Spanish
0%
Innovative Growth
0%
Branding Specialist
0%

Experience

  • 0
  • Years Experiences

    Results-driven Project Manager with experience in start-ups, non-profits and government with expertise in business-growth initiatives and relationship building through multicultural and innovative brand strategies. Proven success in growing users/memberships, targeting new consumers and building brand loyalty. Fluent in both English and Spanish.

  • 02/01/016
  • Current Job

    Latina Nerds Founder and CEO

    Keep my team and clients happy.

  • 01/03/2015
  • Current Job

    National Latina Business Women Association-Los Angeles Growth Project Manager‬‬

    Work directly with the President and Board of Directors on membership growth and branding strategies.‬‬‬

  • 01/09/2014 01/02/2015
  • Square Spanish, Acquisition Specialist - New Markets & Initiatives at Square

    Launched the first Square en Español initiative in South California, increasing market goal by 25% nationwide. Engaged 200 business owners and 70 non-profits, including 16 Chambers of Commerce, to increase their revenue. Directed and represented Square at key events via presentations, booth management and one-on-one interactions. Developed new activation strategies, generated bilingual marketing materials and shared merchant insights to improve Square app features, customer service and trifold brochure’s design and messages. Engaged field work to increase Hispanic merchants confidence and convert them into loyal Square users.

  • 01/04/2012 01/03/2014
  • ALPFA National — Empowering Latino Leaders‬ National Coordinator, Student Chapters & Membership

    Marketed National Membership Challenge, raising 11,000 student members’ connectivity with a limited budget. Created the pilot and National Volunteer Programs for students to work with staff to achieve marketing goals . Formed and developed 20 new student chapters, reaching 2013 membership goal of 23,000. Created a Membership Best Practices Guide to facilitate retention and recruitment strategies for 120 chapters. Consistently delivered presentations to hundreds of students to introduce ALPFA and its membership benefits. Developed strong relationships with target organizations - one partnership yielded 400 new members . Analyzed a 21,000-members database to identify growth opportunities and develop retention strategies. Examined expenses, verified invoice accuracy; created standard expense model Membership Assistant (Apr 2012 - Mar 2013). Created and executed recruitment strategies that resulted in 1,000 new members and seven new student chapters in CA in three months, surpassing the 2012 national membership goal of 20,000.

  • 01/03/2012 01/03/2012
  • Hispanic Association of Colleges and Universities (HACU)‬ Project Coordinator, National Capitol Forum

    Special assignment (1-month) contacted presidents of Hispanic Serving Institutions (HSI) to advocate for budget increases to their universities Project Manager, coordinated logistics and scheduled Congressional visits

  • 01/08/2011 01/01/2012
  • Service Employees International Union (SEIU)‬ Latino Public Outreach

    Established 30 new contacts per day and delivered bilingual presentations to identify target market needs
 Engaged in field work strategies to grow Latino community turnout, exceeding the expected goal by 66%
 Oversaw communications to strengthen ties with 35 organizations, including media, small businesses and schools‬

  • 01/05/2011 01/08/2011
  • Mexican American Legal Defense and Educational Fund (MALDEF)‬‬ Intern

    Developed U.S. Capitol Advocacy Fieldtrip, training parents to share educational needs with Congress Members
 Analyzed Hispanic demographics: financial and occupational trends and reported in Hispanic social media insights Translated documents to Spanish and served as interpeter during Congressional meetings‬

  • 01/01/2011 01/05/2011
  • Northridge Academy High School (NAHS)‬ Special Program Founder & Mentor

    Created the Homework Lab After School Program benefiting 67 at-risk students Recruited and managed nearly 20 qualified mentors throughout the program Organized and spoke at the Law Post Forum bringing together judges, attorneys and university students to help in the prevention of juvenile crime for at-risk youth

  • 01/08/2010 01/05/2011
  • CSU Northridge Academic Services for Student Athletes‬ Student Athlete Mentor‬‬

    Mentored 6 student-athletes to preserve their eligibility to compete, manage their time and excel academically
 Served as NCAA Division-1 rules connoisseur and enforcer for my mentees

  • 01/07/2010 01/05/2011
  • Mexican Consulate, Los Angeles Intern, Department of Cultural Affairs & Legal Department

    Co-promoted the Labor Rights Week with Univision Television to provide legal assistance to thousands of viewers 
Conducted weekly events of up to 45 attendees to promote Mexican culture authenticity, increasing recognition in Los Angeles

  • 01/12/2009 01/01/2011
  • 39th Assembly Member Felipe Fuentes' District Office Intern

    Maintained a database and facilitated communications with thousands of community members
 Created engaging Spanish language marketing material and events

Certificates

Hive at Harvard Business School
Global Leadership Program
2016

MakerSquare
Web Development and Programming
2016

University of California, Los Angeles - Extension
Communications
2014

California State University, Northridge
Bachelor's Degree, Political Science
2009 – 2011
  • Dean’s List Certificate of Achievement
  • Pi Sigma Alpha Political Science Honor Society
  • 2010 & 2011 Track and Field Women Team Championship -- Big West NCAA Division-1
Glendale Community College
Associate of Arts (A.A.), Social Sciences
2006 – 2009
  • 2008 & 2009 All-American in Track and Field’s Steeplechase, ranked 3rd in the Nation
  • 2009 Coblentz-Zorbas Women’s Athlete of the Year Award
  • 2007 Team Captain and Athlete -- Cross Country State Championship

Athletic Achievements

  • 2011 & 2010 Track and Field Women Team Championship -- Big West NCAA Division-1
  • 2009 & 2008 All-American in Track and Field’s Steeplechase, ranked 3rd in the Nation
  • 2009 Coblentz-Zorbas Women’s Athlete of the Year Award
  • 2007 Team Captain and Athlete -- Cross Country State Championship
  • 2003 Girls’ Table Tennis Team 3rd in Mexico National Junior Olympics
Additional Honors & Awards
  • 2016 NLBWA-LA Business Management Academy
  • DC ’15 StartingBloc Institute – The Fellowship for Change Leaders
  • 2015 NLBWA-LA Emerging Latinas Leadership Program
  • 2014 Forté MBALaunch Fellowship
  • 2013 Inspiration and Contribution in Empowering Latina Woman Award from New York Life Insurance
  • 2010 Jenniellen Ferguson Achievement Award from California State University, Northridge
  • 2009 City of Los Angeles - 2nd District Recognition for spreading inspiration though education to high school students
  • 2003 Girls’ Table Tennis Team 3rd in Mexico National Junior Olympics

My Pictures

Testimonial

It was an absolute pleasure working with Zitlalic in Los Angeles. She is very driven, bright, and possesses strong leadership qualities. As a bilingual speaker, she was a great asset to my team, and I truly admired her focus on results; she lets her metrics speak for themselves! I'm very excited for Zitlalic to take her next steps in her career & professional development!

I had the wonderful pleasure of working with Zitlalic Ley at ALPFA for two years and in that time I have known her to be a very driven, focused and hard working young lady. She has a very ambitious disposition, taking pride in her achieved goals whether they are personal or professional. She is very personable and a wonderful net worker where ever setting she may be. A very enthusiastic “student” with leadership qualities that I am excited to see continually grow professionally in her bright future!

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  • Baldemar Torres
  • Team Lead , Square
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  • Janis Bentley
  • Project Coordinator , ALPFA, Inc.

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